Our aim is to investigate how much quicker Essay

Aim:- Our aim is to investigate how much quicker a reaction happens if the acid we uses strength goes up, and also to see if there is a pattern which could be carried on to higher strength acids. Background Science:- Chemical reactions play a very important part in our life, some even keep us alive (the process of our digestion system is a series of chemical reactions which convert food into chemicals which can be more easily used by our bodies), other circumstances where chemical reactions are used in our bodies that cut down the amount of acid in your stomach, there are also chemicals in washing powder for removing stains by using chemicals called enzymes which speed up the breakdown of the chemicals in stains. All chemical reactions happen at various speeds, such as chemicals in fireworks which react very fast, within seconds of the firework being lit the reaction is over. Slow chemical reactions could be such things as the ripening of cheese so it can mature over time. Some adhesives we use require two chemicals to be mixed depending on the amounts used it could make the glue harden quickly or slowly. Some reactions happen slowly whereas some happen very fast. The name in which we measure a speed of a reaction is called a â€Å"Rate Of Reaction†. It can be measured in two ways, either the rate in which one of the products is produced, one of the products that is produced is gas, you can measure gas in a syringe or in a upturned burette. Another method that can be used is recording mass of the reactant, (how much the mass has added to its weight of lost). The mass could be recorded every minute and could be written like this, 1. 0g/60secs. Variables:- We had four variables to choose from, Temperature, Concentration, Surface area/Pressure and Catalyst. If we were to use temperature we would measure how much quicker the reaction would go if the acid and calcium were heated together, but we would have to keep the temperature at a constant heat as it wouldn’t be a fair test if the reactants were getting hotter and colder. If we were to use a catalyst it would be used to speed up the reaction, but this would be unfair because we wouldn’t be able to measure how much extra speed is being put in by the catalyst. Or we could change the surface area of the reactant, this would give the acid more of a area to act on, to measure this we would have to weigh the calcium first then expose it to the acid for a certain time and then take it out and weigh it, making sure we use the same concentration of acid each time to make it a fair test. We decided to use Concentration, for this we would change the strength of concentration each time and take a volume of gas that is given off every ten seconds. From choosing the variable – Concentration we can measure the rate of gas that is being given of, this could be useful because we could work out how much gas per minute is being given off, from that we can then predict how much gas is being given off for any time you need to find. Prediction:- I think that as the strength of the acid goes up the rate of reaction will go up. Collision Theory:- I think this will happen because the higher the strength of the solution the more particles there are in the solution, which means more collisions more frequently. The acid will hit the calcium carbonate, if there is enough energy in the acid the calcium and acid will react together to give off Carbon Dioxide. The more the particles collide the faster they react. I have made a predicted graph, showing what I think the graph will look like. I have drawn in the lines of best fit showing the steepness of the line. This diagram shows how the acid particles collide with the marble chip to give off a gas. Method:- Set up apparatus as shown above. 1. Measure out desired amount of marble chips. 2. Measure out desired amount of hydrochloric acid – 0. 25 mole first, then when all experiments with 1 mole have been completed go onto 0. 5 mole then 1 mole then 1. 5 and finally 2 mole. 3. Fill up the water bowl. 4. Fill measuring cylinder with water up to 100 ml. 5. Holding hand over the top of the measuring cylinder quickly turn it upside down and place it under the water (as shown above). If the water comes out refill the cylinder and try again. 6. Place tube so one end is coming up in the cylinder under water. 7. Put the marbles in the chronicle flask. 8. Pour in the hydrochloric acid and quickly affix the top with the tube coming out of it into the chronicle flask. 9. Decide at what time you will measure how much gas is given off. We decided to take a reading every 10 seconds, we also decided to start taking the readings at 30 seconds. You measure how much gas is given off by the water dropping in the measuring cylinder. E. g. 10 mls given off in the first 30 seconds. 10. Take these readings for 100 seconds using a stop watch to be precise. I am going to take 3 repeats, I am doing 3 because I can get a fair average from these 3 results. From the averages I will plot a graph to compare the different strength acids. Analysis:- (Graphs). From my graphs I clearly show the variable of different strengths of acids. As I used higher strength acids, the time in which the gas was produced got much faster. As the acids get stronger the lines become more inline. Whereas the 0. 5 points were all over the place. From my results I can see that my prediction was correct â€Å"I think that as the strength of the acid goes up the rate of reaction will go up†. I could see that from my results the strength of acid went up and the speed it took to make the gas went down. This links to the collision theory, that is that as the strength of the acid went up there were more particles to collide on the marble, which meant that more gas was given of due to more particles in the small mixture. The higher the strength of acid the more accurate the results became, we can see this because the range bars get smaller as the strength of the acid gets stronger. From the predicted graph I can see a difference in the results graph. The 1 mole strength acid has taken longer than the 0. 5 mole acid to produce the gas. I will explain the possible reasons for this more in my evaluation. Evaluation:- The main difficulty we faced was with the 2 mole strength acid because it reacted so fast we barely had time to read the times precisely. This may have meant we had unfair results. The main anomalous results were the 1 mole results, because from the information we have (collision theory) it tells us that it is stronger than the 0. 5 mole which means it should be lower than on the graph than 0. 5. But it isn’t. This may have been because the results were read wrong, the acid we used may have been slightly too strong or the marble chips we used may have been smaller which means it is easier for the acids to break down. To improve the accuracy we could use a burette, which are far more accurate than a measuring cylinder or a gas cylinder. Gas Syringe Burette Computer data collectors are a very accurate way of registering the time, also if you were to use a camera recorder so you could look back at it and pause it when it got to the times when you needed to record a time. The results would never be the same because sometimes the measurement of marble chips maybe slightly more or less, or the accuracy of reading the time would be slightly out etc. As I said earlier in my investigation the results seemed to become more reliable as the strength of acid went up. Although it should be less accurate to measure the time as the acid strength went up it seemed to be more accurate. James Lane 11N – Rates Of Reaction Investigation.

Journalist and Pr Relationship

1. The question for the essay is â€Å"Journalism and Public Relations: Symbiosis or Parasitosis? † Journalists and Public Relations (PR) practitioners interact with each other everyday as part of the process of news production. Journalists communicate towards public relations practitioners with requests for information or material to help produce the stories they are writing. While public relations practitioners advise stories and deliver journalists with information they have created themselves in hope to be published in the newspaper.The relationship between journalists and public relations practitioners is, and has always been, complicated. The relationship between these two is one of mutually dependency if not symbiotic, but also ambivalent if not hostile. This ambiguous relationship has arisen due to the misconception of the outlook and the values of each profession. Shin and Cameron (2004) deem both parties bring conflict to the relationship through the nature of their roles and goals, and the values, attitudes and views they hold of each other (Callard, 2011).Journalist perception on public relations practitioners has a negative connotation to it, often troubled by the often about the levels of ‘information subsidy’ (Gandy, 1982) in the context of the way in which public relations material is able to shape the news by providing information that enables them to conform to there own agenda. Whereas public relations are concerned with the misunderstood perspective journalists have upon the role that public relations play. (Charron, 1989) Journalists are said to strive for objectivity, fairness, accuracy, and balance, and do not withhold information, hide or advocate for particular agendas, or act unethically (Belz, Talbot, & Starck, 1989). Public relations is regarded as more subjective, serving the interests of the client first and foremost’ (White & Hobsbawm, 2007) Although the tensions between the to industries may be strained , this is a relationship based on need n order for each other to succeed, whether each of them will admit it. . Even though they may have differences, both professions have the similar objectives created around there public. The main intention of journalism profession is to provide it public with accurate, reliable trustworthy information to the general public. Public relations objective is to influence a certain target public, intended to influence the opinion of this audience to promote an individual or organisation that the firm is looking after.The ‘adversarial relationship' between the two professions is commonly viewed as journalists being the gatekeepers who serve the public through offering them ‘a window to the world' (Singer, 1998) and public relations practitioners subsequent  the ‘press-agentry’ model (Grunig and Hunt 1984) where the purpose of the practitioner is to expand publicity for their particular organisation through controlled ‘i nformation dissemination'. But in an ever-competing world the tables have begun to turn, with journalist not being as pure as they make out to be.Journalists have a responsibility to an unspoken ethical code to produce stories of truth and reliability, as journalists are the source between the public and it knowledge of news information. Foxification as well as the news of the world scandal has tampered the perception of trust worthy journalism. Foxification was the misrepresentations of facts to the public by the fox network for the purpose of perpetuation their prejudiced conservative agenda and profit gain.Which was the same found with the news of the world scandal early last year, where unethical conduct in order to gain profit. So the foundation of apprehensive that journalism has on public relations becomes unjustified. The central elements to the functioning amongst journalist’s and public relations relationship is the subject of access to information. In an era where news is produced and consumed as fast as possible, the Internet has provided media with a new platform to serve its publics with the most up-to-date news. But evidently this no longer means that journalists have he day to write a story for the next day’s paper, journalist are looking at having to produce any where between 6-10 stories every time they enter the newsroom. 3. In March 2010 10 hard-copy news papers where analyised on Australia news and commentary website Crikey and the Independent journalism which concluded that nearly 55% of the stories discover were driven by some sort of public relations influence. The requirement of journalists doing more with less has insured the relationship between the two professions is securely bound together fostering a dependence on PR practitioners and their public relations materials.It is this demand placed upon each profession, which has manufactured what we now know as ‘churnalism’ the practice of journalists churning through press releases to manufacture news content as quick as possible the reader. Journalists are being asked to do more with less resources . . . forcing them to rely more and more on information from public relations practitioners . . . they are being forced increasingly into reactive, passive positions rather than pursuing their own investigations. (Gower, 2007, p. 2-3) Churnalism. om invites people to paste press releases on to the site and compare the copy with more than three million articles published by national newspaper websites, the BBC or Sky News since 2008. The site then offers a percentage score indicating how much of the release was copied and pasted by journalists. One of the founders of the Churnalism site Chris Atkins produced a fake press release about a â€Å"chastity garter† containing a micro-chip which would send a text message to the woman’s partner communicating of the partner was about to be unfaithful, to show how influential public relat ions press on the content of journalists stories.The story became the most read story on the Daily Mail’s website for that particular day. And was then repeated by many media outlets including that of a USA morning television show. This example just highlight the extent to how much journalist rely on the content that public relations practitioners have provided them with in order to produce stories. But this also placed an ethical responsibility upon public relations to produce press 4. releases, which are truthful as public relations practitioners rely on journalist to use these to promote their organisation.In the case of both public relations and journalism the related notions of trust and truth are central to their professional activities. The importance in creating a strong trustworthy relationship with journalist even more crucial to public relations practitioners as this is their main source of contact with their target publics. Public relations agencies aim to build a n ongoing relationships with journalists as the better relationships they can build, the more influence they can exert on the media.A journalist is more likely to pay attention to a press release that's timely, from a known source and targeted to the specific journalist's need. So it is a public relations practitioner job to make sure they know and understand the style and sought stories each journalist would report on, making it more likely for their press release to be picked up. Making it crucial to insure that the press releases are informative and truthful.Public Relations practitioners will offer journalists media kits, face-to-face meeting and invite them to private lunches and launches gaining an exclusive scoop to create a goodwill relationship between the two parties. But as public relations is the primary contact between organisations and the media, public relations people can control the access to information given to journalist, enabling them tremendous lead way in nego tiating with journalists. It’s a bit of you scratch my back I will scratch your back type on partnership. In today’s world, public relations and journalists go hand in hand.Journalists and public relations practitioners play distinct roles in their individual professions. On a whole public relations and journalism work together in order to achieve the same ultimate goal. Approaches may be different but both professions are mutually dependent upon one another and as well as one of symbiotic. In order to move forward with media coverage, both journalism and public relations need become accustom to the presents of each profession as by accepting what each party has to offer allows both industries to get ahead. Journalist and Pr Relationship 1. The question for the essay is â€Å"Journalism and Public Relations: Symbiosis or Parasitosis? † Journalists and Public Relations (PR) practitioners interact with each other everyday as part of the process of news production. Journalists communicate towards public relations practitioners with requests for information or material to help produce the stories they are writing. While public relations practitioners advise stories and deliver journalists with information they have created themselves in hope to be published in the newspaper.The relationship between journalists and public relations practitioners is, and has always been, complicated. The relationship between these two is one of mutually dependency if not symbiotic, but also ambivalent if not hostile. This ambiguous relationship has arisen due to the misconception of the outlook and the values of each profession. Shin and Cameron (2004) deem both parties bring conflict to the relationship through the nature of their roles and goals, and the values, attitudes and views they hold of each other (Callard, 2011).Journalist perception on public relations practitioners has a negative connotation to it, often troubled by the often about the levels of ‘information subsidy’ (Gandy, 1982) in the context of the way in which public relations material is able to shape the news by providing information that enables them to conform to there own agenda. Whereas public relations are concerned with the misunderstood perspective journalists have upon the role that public relations play. (Charron, 1989) Journalists are said to strive for objectivity, fairness, accuracy, and balance, and do not withhold information, hide or advocate for particular agendas, or act unethically (Belz, Talbot, & Starck, 1989). Public relations is regarded as more subjective, serving the interests of the client first and foremost’ (White & Hobsbawm, 2007) Although the tensions between the to industries may be strained , this is a relationship based on need n order for each other to succeed, whether each of them will admit it. . Even though they may have differences, both professions have the similar objectives created around there public. The main intention of journalism profession is to provide it public with accurate, reliable trustworthy information to the general public. Public relations objective is to influence a certain target public, intended to influence the opinion of this audience to promote an individual or organisation that the firm is looking after.The ‘adversarial relationship' between the two professions is commonly viewed as journalists being the gatekeepers who serve the public through offering them ‘a window to the world' (Singer, 1998) and public relations practitioners subsequent  the ‘press-agentry’ model (Grunig and Hunt 1984) where the purpose of the practitioner is to expand publicity for their particular organisation through controlled ‘i nformation dissemination'. But in an ever-competing world the tables have begun to turn, with journalist not being as pure as they make out to be.Journalists have a responsibility to an unspoken ethical code to produce stories of truth and reliability, as journalists are the source between the public and it knowledge of news information. Foxification as well as the news of the world scandal has tampered the perception of trust worthy journalism. Foxification was the misrepresentations of facts to the public by the fox network for the purpose of perpetuation their prejudiced conservative agenda and profit gain.Which was the same found with the news of the world scandal early last year, where unethical conduct in order to gain profit. So the foundation of apprehensive that journalism has on public relations becomes unjustified. The central elements to the functioning amongst journalist’s and public relations relationship is the subject of access to information. In an era where news is produced and consumed as fast as possible, the Internet has provided media with a new platform to serve its publics with the most up-to-date news. But evidently this no longer means that journalists have he day to write a story for the next day’s paper, journalist are looking at having to produce any where between 6-10 stories every time they enter the newsroom. 3. In March 2010 10 hard-copy news papers where analyised on Australia news and commentary website Crikey and the Independent journalism which concluded that nearly 55% of the stories discover were driven by some sort of public relations influence. The requirement of journalists doing more with less has insured the relationship between the two professions is securely bound together fostering a dependence on PR practitioners and their public relations materials.It is this demand placed upon each profession, which has manufactured what we now know as ‘churnalism’ the practice of journalists churning through press releases to manufacture news content as quick as possible the reader. Journalists are being asked to do more with less resources . . . forcing them to rely more and more on information from public relations practitioners . . . they are being forced increasingly into reactive, passive positions rather than pursuing their own investigations. (Gower, 2007, p. 2-3) Churnalism. om invites people to paste press releases on to the site and compare the copy with more than three million articles published by national newspaper websites, the BBC or Sky News since 2008. The site then offers a percentage score indicating how much of the release was copied and pasted by journalists. One of the founders of the Churnalism site Chris Atkins produced a fake press release about a â€Å"chastity garter† containing a micro-chip which would send a text message to the woman’s partner communicating of the partner was about to be unfaithful, to show how influential public relat ions press on the content of journalists stories.The story became the most read story on the Daily Mail’s website for that particular day. And was then repeated by many media outlets including that of a USA morning television show. This example just highlight the extent to how much journalist rely on the content that public relations practitioners have provided them with in order to produce stories. But this also placed an ethical responsibility upon public relations to produce press 4. releases, which are truthful as public relations practitioners rely on journalist to use these to promote their organisation.In the case of both public relations and journalism the related notions of trust and truth are central to their professional activities. The importance in creating a strong trustworthy relationship with journalist even more crucial to public relations practitioners as this is their main source of contact with their target publics. Public relations agencies aim to build a n ongoing relationships with journalists as the better relationships they can build, the more influence they can exert on the media.A journalist is more likely to pay attention to a press release that's timely, from a known source and targeted to the specific journalist's need. So it is a public relations practitioner job to make sure they know and understand the style and sought stories each journalist would report on, making it more likely for their press release to be picked up. Making it crucial to insure that the press releases are informative and truthful.Public Relations practitioners will offer journalists media kits, face-to-face meeting and invite them to private lunches and launches gaining an exclusive scoop to create a goodwill relationship between the two parties. But as public relations is the primary contact between organisations and the media, public relations people can control the access to information given to journalist, enabling them tremendous lead way in nego tiating with journalists. It’s a bit of you scratch my back I will scratch your back type on partnership. In today’s world, public relations and journalists go hand in hand.Journalists and public relations practitioners play distinct roles in their individual professions. On a whole public relations and journalism work together in order to achieve the same ultimate goal. Approaches may be different but both professions are mutually dependent upon one another and as well as one of symbiotic. In order to move forward with media coverage, both journalism and public relations need become accustom to the presents of each profession as by accepting what each party has to offer allows both industries to get ahead.

Barriers to Communication Essay Example for Free (#2)

Barriers to Communication Essay The communication topic that I have chosen to write about is The Barriers to Communication in the in the workplace. My focus will be on the Apple Organization as well as other organizations that have had communications issues. My interest in this topic stems from the fact that I’ve encountered many barriers to effective communication while in the work place. I understand personally how ineffective communication by all levels of an organization can lead to the decrease work morals, productivity etc. I am also interested in this topic in that as a Business Management major I would like to be as affective in my communication with the organization I will join as well as with the individuals that will comprise the company. Based on a research done In July 2011, a Maritz Poll, an annual employee attitude survey conducted by Maritz Research, reported that 25 percent of employees indicated having less trust in their management than they did the previous year. Bad communication breaks down trust. Barriers to communication in the work place can be very detrimental to the sustainability, longevity and success to the organization. There are numerous barriers that effect communication in the work place. According to skillsyouneed.com, these barriers range from nonverbal communication, lack of feedback and cultural differences. These barriers to communication may and can occur at any stage in the communication process. Barriers may lead to your message becoming distorted and you therefore risk wasting both time and/or money by causing confusion and misunderstanding. Effective communication involves overcoming these barriers and conveying a clear and concise message. References Barriers to effective communication. (n.d.). need.com/ips/barriers-communication.html Duggan, T. (n.d.). Communication problems in a business.

Love and Lust Essay Example | Topics and Well Written Essays - 2000 words

Love and Lust - Essay Example During his life, He did all he could to deliver others from suffering. One day, He found an abandoned baby girl. He took her in and named her Love. Through the years living with her Father, she inherited traits of His personality, although less intensely. She eventually met a handsome lad named Pleasure and together they had twin boys: Affection and Desire. The twins were almost impossible to tell apart because they were so identical in form. However, their personalities were outrageously different. Affection inherited his mother’s and Grandfather’s inclination to care and forgive. Altruistic and selfless, Affection always put others before him even though he never wanted anything in return. Being near the ones he loved was what made him most happy. His best friend, Rationality was his loyal companion—he always gave Affection the best advice. A hopeless romantic, Affection never stopped looking for his significant other—someone he could care for until the end of his days. Desire was the opposite. A real daredevil, the boy grew up chasing adrenaline rushes. He didn’t care about the past or the future as long as he was having fun in the present. Completely selfish, he was oblivious to everyone else’s feelings. In his teenage years, he would flirt with all the beautiful girls, especially the ones who were already taken—Desire himself couldn’t understand why, but he liked them the most.

Unit 2 in my backyard Research Paper Example | Topics and Well Written Essays - 250 words

Unit 2 in my backyard - Research Paper Example Most of these posters are often located at the market place and bus terminus since most people pass through those points. In our community, sometimes the public health agency visit people’s homes to provide free vaccinations and immunizations. These people are commonly seen only when there is a national disaster and there is need for people to get medical services at personal level. In case of outbreaks of polio, these people also visit homes to immunize young children below the age of 5 years (Mitch 2010). Doctors in our community do not provide health information while they work in their health rooms. This practice has been going for so long since they claim it is not their jobs to go around spreading health information to people, but theirs is to treat. In our community, people get health information too from the media. Radios and televisions usually provide good media coverage on certain important medical facts and people come to learn from

Northern Ecology Essay Example | Topics and Well Written Essays - 1750 words

Northern Ecology - Essay Example The lack of vegetation is also due to cold winds that characterize the region. This results in a unique ecological system inhabited by exclusive organisms adapted for survival under such conditions. The climatic condition is, therefore, an integral aspect of the ecosystem that influences the distriburtion, population, and diversity of the organisms inhabiting such ecologies (Krupnik 12). The arctic tundra extends in the regions of Russia, Canada, and Iceland. Despite the harsh climatic conditions, the arctic tundra is an enabling environment for the survival of a number of plants and animals, which, therefore, create an effective ecosystem. Apart from the boreal forests, the region is inhabited with such unique animals as polar bear, arctic wolf, and fox. The animals have learnt the necessary skills to enable them survive the harsh winters and the long nights most of which last for months. The conditions are not favorable for most organisms. However, these animals among other organis ms in the region have developed specific features to ensure that they survive in the climatic conditions. The fact that they have inhabited the regions for several years alludes to the development of adaptive features, which make the subsequent generations better prepared to live in the ecosystem. Just as in any other ecosystem, the animals relate and interact freely, thereby, constructing food chains and webs, which sustain the survival of all the animals. The most common herbivores in the ecosystem are arctic hare, caribous, and lemming among others. Such animals survive on the scanty vegetation in the region (Sperry 75). It includes such a vegetation as the leaves of the undergrowth of the boreal forest among any other rare plant. To survive under some of the worst climatic conditions in the region, most of the animals get into a period of reduced metabolic activities. During hibernation, the body consumes a decreased amount of energy, and the animals, therefore, does not eat sin ce their bodies require a small amount of energy capable only of carrying out the basic metabolic processes such as breathing (Bruemmer 45). Through hibernation, therefore, the animals survive under the harsh climatic conditions and the lengthened night hours most of which consist of reduced metabolic activities. The animals make themselves sleep for months. This is an adaptive trait for most of the animals since the period is normally long and characterized by unfavorable ecological factors. No organism would, therefore, survive this period, a factor that substantiates the need for the long spell of sleep, the time within which the natural climatic factors change until they make a complete loop. They, therefore, begin to favor the increased activity in the ecosystem as the animals take the chance to hunt for food and to find mates, thereby, continuing the lineage of the species of the particular organisms. In the food chain, the herbivores provide food to an assortment of predators who employ a number of tactics to obtain food. This results in a survival of the fittest, the situation in which the predators try to obtain the scarce food while the prey also tries to evade the attack from their predators and, therefore, survive. Polar bears are among some of the most conspicuous predators in the ecosystem. They are carnivores and must kill other animals for survival. The animals are huge and are the most predominant in the ecosystem. They have a number of survival adaptations, which make their

Oral History Research Paper Example | Topics and Well Written Essays - 2250 words

Oral History - Research Paper Example I thought that the best way to explore this would be through learning about her experiences with culture shock when coming to the United States. To do this, I knew that I needed to get to know Soo Park’s reasons for coming to the United States. This would have an impact on the level of culture shock she experienced and how she dealt with it. Soo Park was born in a rural area of Korea. Today, we would call it South Korea, but Soo Park never used this term. She insisted that there is only one Korea and that soon there would be no rebel government in the North of the country anymore. Her family was well off. Her father had a shop that supplied everything from fertilizer to small tractors for local farmers. Soo Park recalls that she was luck to have such a good man for a father. He loved her and never made her feel unimportant. In those days, she explained, the rural Koreans placed all privileges upon their sons. Soo Park’s younger brother was chosen to take over the family business at a young age. She said that it was typical for girls to simply prepare for marriage. But she loved school and was a good scholar. Her father saw this and arranged for her to go live in Seoul at a private school that taught in English as well as Korean. There were American students that attended the school along with Korean students. The only problem with this plan was that problems were starting in Korea. Soo Park was twelve when she was to enroll in the school. This was 1958 and Korea was still an uncertain place as a result of the recent war. There were any American soldiers in and around Seoul and many of the rural Koreans did not trust the Americans. Soo Park remembers her father speaking favorably of the American soldiers he had met, but still expressed concerns about them being in Korea. She remembers him telling her that the Americans would be here in Korea for 100 years. Soo Park knew that her father was a wise man, but she had no idea that his words would be so true. In 1964, Soo Park finally could go to Seoul to finish her schooling. Her father had kept his word and felt confident that his daughter would be safe for one year in Seoul. She earned the equivalent of her High School diploma and tried to learn some English, but found it very difficult. Soo Park recalls being so good at everything in school ex cept English. She was actually a better math student than most of the boys, which made some of them furious. There was one male student, Henry Lee, which was even better than she at math. They became friends and fell in love. She knew that Henry was going to spend the next four years in the United State attending college on a scholarship. She wante3d to go with him badly, but knew she could not. The next four years of her life were difficult. She lived for letters from Henry. He studied in California, but she was not able to attend college. Her mother pressed her to find another boy to marry, but she refused. Her father was sad because she was sad. She spent her time helping in the family business and writing to Henry. Finally he graduated and sent a letter that informed her he was graduating, had become a United States citizen and was going to work for a statistics firm in northern Virginia. He invited her to come to live with him in America as his wife. Soo Park arrived in Washing ton D.C. in 1970. Her father and mother accompanied her. She spoke little English and was completely unfamiliar with American culture, save the bit she picked-up from her classmates during her last year at school. Soo Park’s mother was glad she was marrying a Korean boy, but was disappointed there would be no traditional wedding. Henry, who spoke perfect English now, said that a traditional weddin

Non Traditional Health Care Essay Example | Topics and Well Written Essays - 250 words

Non Traditional Health Care - Essay Example Conventional medicine does have limits due to restricted fields of specialization in medical science. For this reason, medical practice has turned to holistic approaches. In 1991, the U.S. Congress ordered the setting up of the Office of Alternative Medicine under the National Institutes of Health. This measure reflects the adoption of alternative medicine and health care, including iridology, reflexology, acupuncture, naturopathy, yoga, music therapy, etc. Non-Traditional Health Care in Arizona Much like other states of the nation, Arizona has a pluralistic culture. Its over five million population boasts of European, Asian, Mexican and Latin-American immigrants. It is also unique for its very large Indian population of more than 14 tribes in 20 reservations. It is therefore not surprising that the U.S. Government has recognized its responsibility to these peoples, including provision of health care in various forms. In 1955, the Public Health Service formed the Indian Health Servic e (IHS) in Tucson to serve the Pascua Yaqui Tribe of Arizona.

Capital Structure of Company Accor Assignment Example | Topics and Well Written Essays - 1250 words

Capital Structure of Company Accor - Assignment Example Accors optimal capital could be achieved when the marginal cost of each source of finance is the same. There is on optimal capital structure for all firms for all times. The financial managers should try to develop an appropriate capital structure. That ha these features. Simple in the initial stages by limiting the number of issues and types of securities. This will avoid investors becoming hesitant from investing in the company. Preferably Accor should issue equity and preference share in an attempt to develop an optimal capital structure. Retaining the ultimate control of accompany with the equality shareholder who have the right to elect directors/control in management is important.Accor should issue less equity shares and preference share and debentures in large numbers to the public because these carry limited voting rights whole debentures don't have any.Companys capital structure in such away which would favourably affect the voting structure of existing shareholders and increase their control on the company's affairs. Liquidity can be achieved for the solvency of corporation Accor should avoid all such debts which threaten the solvency of the company. A proper balance between fixed and current assets is maintained according top the nature and size of business. Flexibility in capital structure enables the company to make necessary changes in it according to the changing conditions and make it possible to procedure more capital whenever required or redeem the surplus capital. Capital structure of such a company will also follow the policy of conservatism, this helps in maintaining the debt capacity even in unfavourable circumstances. Accor needs to maintain a good balance for optimum capital structure as both over capitalization and undercapitalization are disastrous to the financial interests of Accor. A sound capital structure attempts to secure balance leverage by issuing both types of securities i.e. ownership and creditor ship securities. Debentures are issued when the rates of interest are low cost of debt is one of the components of cost of capital incurred by an organization. Cash generated in an organization as profits are used to pay for taxes and interests on types of securities acquired for the company. It is obligatory for the corporation to pay interests to money lenders like debenture holders and even preference shareholder. If Accor maintains more debt, it means that it will be overburdened in servicing the debt needs with interests and eventually pay the equity shareholders earning that were ploughed back. To assess whether Accor maintains a capital structure for Accor, we should consider both internal and external factors. These include: - internal factors. Nature business when a company is getting stable earning then it can afford t raise funds through sources involving fixed charges, public utilities, finacing and merchandising enterprises are more stable in their earning and enjoy greater

Roman Civilization Essay Example for Free

Roman Civilization Essay Abstract The Roman civilization was one of the greatest civilizations in world history. It spanned almost a thousand years and stretched from Europe to Africa. Although the Roman civilization is already long extinct, its legacy is still an important part of todays social institutions such as government and religion. The Roman Civilization   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Roman civilization is one of the most powerful and influential civilizations in history. It was well-known for its political, economic, cultural and technological advancements that allowed it to expand from Europe to Africa (MSN Encarta, 2007). So consequential is the Roman civilization that most of its practices are still in use today. Ancient Rome   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Roman civilization was believed to have started almost 3,000 years ago on the hills beside the Tiber River in central Italy (MSN Encarta, 2007). What began as an encampment of shepherds huts later evolved into the city of Rome (MSN Encarta, 2007). It is sometimes claimed that the land and environment of Italy proved to be condusive for the growth of Roman civilization (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Being a peninsula, Italy is separated from the rest of Europe by sea on the east, west and south and the Alps mountain range on the north (MSN Encarta, 2007). The country in general enjoys a temperate climate, with hot summers in the south (MSN Encarta, 2007). Italys western coast and offshore islands have several volcanoes such as Mount Etna and Mount Vesuvius, resulting in fertile land in some parts of Latium, Campania and Sicily (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Italys timber-rich mountains had vast meadows where sheep and goats grazed during the summer (MSN Encarta, 2007). The Tiber River was abundant in salt and Etruria had large iron deposits (MSN Encarta, 2007). North-south land routes boosted the Roman economy by improving commerce, agriculture, pasturage and metalwork (MSN Encarta, 2007). Romulus and Remus – The Founders of Rome   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   According to Roman myth, twin brothers Romulus and Remus founded Rome in 753 BC (MSN Encarta, 2007). They were the grandsons of King Numitor, the ruler of the ancient city of Alba Longa in Latium (MSN Encarta, 2007). But Numitors brother seized the throne and also tried to kill the twins by having them thrown into the Tiber (MSN Encarta, 2007). The twins miraculously survived – they were washed ashore and were nursed by a she-wolf (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Upon reaching adulthood, Romulus and Remus brought Numitor back to his throne and formed a new city located on top of Palatine Hill (MSN Encarta, 2007). Romulus had this new city surrounded with a wall, which Remus scornfully jumped over in an attempt to assert his leadership (MSN Encarta, 2007). Romulus killed him as a result, later becoming the citys first king and naming it after him (MSN Encarta, 2007). Life in Ancient Rome   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ancient Roman society was religious and family-oriented (MSN Encarta, 2007). Family and religion not only influenced personal and social relations, but also public and political activities (MSN Encarta, 2007). These two social institutions were said to be the â€Å"twin pillars of Roman society for the five centuries of the Roman Republic† (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Ancient Roman Family.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Family relationships in ancient Rome reflected the patriarchal nature of the Roman state (MSN Encarta, 2007). The father (paterfamilias) wielded absolute and lifelong power (patria potestas) over his wife, children and slaves (MSN Encarta, 2007). He was also the â€Å"the priest of the cult of his ancestors and of the hearth gods of the family† (the ancient Romans practiced ancestral worship) (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Roman marriage existed primarily to continue bloodlines (MSN Encarta, 2007). The fathers family had sole custody of all legitimate children (MSN Encarta, 2007). Should a divorce occur, the mother was required to leave the children with her husband (MSN Encarta, 2007). In addition, Roman law allowed a father to abandon an infant at birth – unwanted children during this period were either deformed boys or daughters of families who cannot afford a dowry (MSN Encarta, 2007). It was also considered legal under Roman law for a father to kill an adult son as â€Å"punishment† for â€Å"treasonous† behavior (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Despite the all-encompassing authority of the father, the ancient Roman family remained tightly-knit (MSN Encarta, 2007). It was the parents themselves who educated their children (MSN Encarta, 2007). To prepare their sons for citizenship, fathers would bring them along to forums, where they can observe public meetings (MSN Encarta, 2007). During funerals, ancient Roman sons were also obliged to deliver speeches that praised the deceased and their forefathers in order to sustain family pride and myths (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ancient Roman women usually married between 14 and 17 years old, with their husbands often at their mid-20s (MSN Encarta, 2007). Although children during this era were not forced into wedlock, only few were able to refuse arranged marriages (MSN Encarta, 2007). A divorce can only take place if it was the husband who wanted it (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, women still enjoyed relative freedom in ancient Rome (MSN Encarta, 2007). They could attend public and private banquets, where they freely interacted with men (MSN Encarta, 2007). When a father died without a will, his estate was divided equally between his sons and daughters (MSN Encarta, 2007). But daughters were commonly included in the bequests of their fathers (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Religion.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Ancient Rome was a predominantly agricultural civilization (MSN Encarta, 2007). Hence, Romans believed that deities governed every aspect of the natural world (MSN Encarta, 2007). They even tried to â€Å"construe† the â€Å"will† of the gods by analyzing animal activities and body parts (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Romans, however, adopted from the Etruscans a religion that was based from the Greek pantheon or family of gods (MSN Encarta, 2007). As a result, most Greek gods have Roman counterparts (MSN Encarta, 2007). Zeus (Greek god of the skies) was Jupiter for the Romans (MSN Encarta, 2007). Hera (Zeus wife), Aphrodite (Greek goddess of love) and Ares (Greek god of war) became Juno, Venus and Mars, respectively (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Romans also believed that devotion through prayers, festivals and sacrifices were necessary for the community to have a harmonious relationship with the gods (MSN Encarta, 2007). Kings and civil magistrates first officiated the aforementioned activities, but priests and priestesses later facilitated the worship of particular gods and goddesses (MSN Encarta, 2007). An example of the latter would be the vestal virgins who served hearth goddess Vesta (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Some of the months in the Roman calendar, as well as the days of the week, were also named after the gods (MSN Encarta, 2007). January was named after Janus, the god of beginnings (MSN Encarta, 2007). March was taken from Mars (MSN Encarta, 2007). September was derived from the Latin term septem (â€Å"seven†) – March originally was the first month of the Roman calender (MSN Encarta, 2007). October, November and December were based on the Latin words for eight, ninth and tenth, respectively (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, the English names of the days of the week was patterned after Germanic gods and goddesses (MSN Encarta, 2007). Friday, for instance, was a day that was dedicated to Venus (MSN Encarta, 2007). It was taken from Freia, the German goddess of love (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Politics.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The leaders of Ancient Rome were kings who â€Å"had wide military and judicial powers and represented the people to their gods† (MSN Encarta, 2007). The kings who succeeded Romulus were appointed and advised by the Senate, a governmental institution whose members were from noble clans (MSN Encarta, 2007). These tasks of the Senate enabled the Roman elites to dominate Romes religious, political and economic life (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Meanwhile, the Assembly of the People was a Roman political body that was composed of all male Roman citizens (MSN Encarta, 2007). Divided into 30 curiae or clans, members of the assembly initially met to â€Å"witness the announcement of a new king or a declaration of war† (MSN Encarta, 2007). Later, each of the clans gathered to cast their votes regarding the approval of a certain will or adoption (MSN Encarta, 2007). The Roman Republic   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   During the Roman Republic (510 BC-27 BC), Rome â€Å"grew from a small city of 10,000 into a great cosmopolitan metropolis of 1 million whose empire of 15 million subjects encompassed the entire Mediterranean basin† (MSN Encarta, 2007). Therefore, the Roman Republic was sometimes known as the period of expansion of Roman civilization (Hooker, 1996). However, they encountered social and economic problems that resulted from imposing conventional laws and institutions on subjects whose cultures were very much different from theirs (MSN Encarta, 2007). Governance   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Roman monarchy was abolished after Junius Brutus toppled the Tarquin dynasty in 509 BC (Hooker, 1996). The Romans then assumed a republican form of government but retained their constitution, a series of unwritten laws and traditions that were still based from the monarchy (Hooker, 1996). As a result, the republics new leaders, the consuls, were no different from the kings (Hooker, 1996). Although the consuls were elected and held one-year terms, they were also the heads of the Roman military and judiciary, as well as the nations chief priests (Hooker, 1996).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   However, the consuls had severely limited powers (Hooker, 1996). After finishing their one-year term, they had to be reelected for another term if they wish to become a consul again (Hooker, 1996). In addition, the republic was supposed to be ruled by two consuls (Hooker, 1996). No consul can act or decide without the other consuls approval (Hooker, 1996). Lastly, consuls were mandated to serve on the Senate as soon as their term expires (Hooker, 1996). The Law of the Twelve Tables   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It would be fair to say that the Roman Republic promoted the rights of the ordinary citizen (Hooker, 1996). In 450 BC, Romes constitution and laws were standardized and put into order through the Law of the Twelve Tables (Hooker, 1996). As a result, the Roman masses became aware of the rights that the law has granted upon them (Hooker, 1996). Intermarriage between plebians and patricians were allowed in 445 BC and the position of consul was opened to plebians in 367 BC (Hooker, 1996). By 287 BC, the vote of the plebian  Ã‚   assembly â€Å"were not only binding on the plebeians, but on the entire Roman citizenry† (Hooker, 1996). Crisis   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In order to widen itslef, the Roman Republic waged many wars, including the Second Punic War (218-201 BC) (Hooker, 1996). But these hostilities had serious social and economic consequences for Rome (Hooker, 1996). The Second Punic war, for instance, further widened the gap between the rich and the poor in Rome (Hooker, 2006).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Prior to the Second Punic War, ordinary Roman citizens worked as farmers, craftsmen or laborers (Hooker, 1996). They were able to live well because they tilled their own land or received decent wages (Hooker, 1996). But while Hannibal destroyed the Roman countryside, the elites remained quietly within the walls of Rome (Hooker, 1996).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Their farmlands gone, the Romans living in the countryside had no choice but to migrate to the cities (Hooker, 1996). The rich Romans, meanwhile, bought the ravaged lands and developed them into large plantations (Hooker, 1996). These establishments dominated Roman agriculture by the middle of the second century (Hooker, 1996).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Furthermore, wars led to the proliferation of slaves in Rome and Roman territories (Hooker, 1996). As slaves provided labor at wages that were almost below subsistence level, the Roman economy shifted from a laborer economy to a slave economy (Hooker, 2006). Poor Romans who were not slaves suddenly found themselves unemployed or taking jobs that paid very little (Hooker, 1996). This resulted in the beginning of the Roman Republics unpopularity with the people (Hooker, 1996). The Roman Empire   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The social instability during the later part of the Roman Republic produced dictators such as the Gracchi brothers (UNRV, 2008). Increasing public frustration over the republic made the people turn to citizen assemblies for the discussion of popular agendas instead of to the Senate (UNRV, 2008). However, overeliance on citizen assemblies bred unscrupulous and opportunistic leaders such as Maruis and Sulla (UNRV, 2008). Roman politics was divided between the conservative Optimate Senators who tried to preserve the political dominance of the elite and the Populares who was supported by the lower classes (UNRV, 2008). As a result, the last 100 years of the Roman Republic was characterized with political instability and violence (UNRV, 2008). Caesar Augustus   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   After many years of civil war, the Senate proclaimed Gaius Octavius emperor in 27 BC, giving him the name Augustus (â€Å"exalted† or â€Å"holy one†) (MSN Encarta, 2007). Historians often said that the proclamation of Gaius Octavius as emperor marked the beginning of the Roman Empire (27 BC-476 AD) (MSN Encarta, 2007). The Roman Republic was never revived since (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Regime of Augustus.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Augustus rule (27 BC-14 AD) was marked with absolute power (MSN Encarta, 2007). However, it transformed Rome into â€Å"the greatest and most influential political institution in European history† (MSN Encarta, 2007). Thus, Augustus was said to have started the Pax Romana (â€Å"Roman Peace†), a period of peace and prosperity in Rome that lasted for about 200 years (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Under Augustus, the empire acquired new territories, such as ancient Britain, Arabia and Dacia (now Romania) (MSN Encarta, 2007). Rome became the center of politics, trade and culture in the Mediterranean region (MSN Encarta, 2007). Rome was seen as a place of opportunity – people from the Roman provinces who went there usually became soldiers, bureaucrats and senators (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The Roman Empire also tolerated cultural differences among its subjects (MSN Encarta, 2007). The empire promoted Greek art, literature and philosophy, the Jewish religious and ethical system, the then-new religion of Christianity, the astronomy and astrology of the Babylonians and Persian and Egyptian culture (MSN Encarta, 2007). With the exceptions of leaders like Caligula and Nero, most Roman emperors were competent and just (MSN Encarta, 2007). Fall of the Roman Empire   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The murder of Emperor Commodus in 192 was the precedent for the collapse of the Roman Empire (MSN Encarta, 2007). After his demise, rivalry over the imperial throne resulted in a civil war that proved to be detrimental to the whole empire (MSN Encarta, 2007). Political institutions collapsed, the army was weakened and the economy crashed (MSN Encarta, 2007). The civil war lasted for about a century until the Roman Empire quietly ended in 476 (MSN Encarta, 2007). Reasons for the Fall   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The selection process for a Roman emperor was facilitated by the incumbent emperor, the Senate, the army and the Praetorian Guard (the emperors personal security forces) (Harker, n.d.). But the Praetorian Guard later had the sole authority in choosing the emperor (Harker, n.d.). In exchange for the Praetorian Guards support, the emperor rewarded them with political and military favors (Harker, n.d.). By 186 AD, the practice of selling the throne to the highest bidder was already a â€Å"tradition† in Roman politics (Harker, n.d.).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   In addition, the Roman Empire spent too much on its military (Harker, n.d.). Since the empire was very vast, protecting it from invaders was very expensive (Harker, n.d.). A huge portion of taxes were spent on soldiers and weapons, instead of on housing, roads and aqueducts (Harker, n.d.). When the empire did not have enough money, it raised taxes, leading to strong public discontent among ordinary Roman citizens (Harker, n.d.). Conclusion   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Even if the Roman civilization no longer exists, its legacy is still an important part of modern society. Roman laws and Latin remain to be integral in the legal profession, governance and religion (MSN Encarta, 2007). Christianity is still one of the worlds major religions (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Latin gradually evolved into languages and dialects such as Provenà §al, French, Spanish and Catalan (MSN Encarta, 2007). The Roman civilization also served as an important influence in Renaissance art, literature and politics (MSN Encarta, 2007). Renaissance sculptors revived the Greco-Roman trend of realism (after centuries of theocentrism), while Renaissance architects used Greek and Roman designs for their creations (MSN Encarta, 2007). William Shakespeares works were based on Roman comedies (MSN Encarta, 2007).   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Philosophers and political theorists in the succeeding centuries used Roman laws and Roman concepts of freedom and tyranny as a reference for their own writings and discourses (MSN Encarta, 2007). These ideas also inspired revolutionaries in America and France to liberate their respective countries (MSN Encarta, 2007). References Harker, K. Killeen Harker Heights Connections. (n.d.). Reasons for the Fall of the Roman   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Empire. Retrieved May 8, 2008, from http://killeenroos.com/1/Romefall.htm Hooker, R. World Civilizations. (1996). Rome: The Roman Republic. Retrieved May 7, 2008,   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   from http://www.wsu.edu/~dee/ROME/REPUBLIC.HTM MSN Encarta. (2007). Ancient Rome. Retrieved May 6, 2008, from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://encarta.msn.com/encyclopedia_761552589/Ancient_Rome.html MSN Encarta. (2007). Roman Empire. Retrieved May 6, 2008, from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://encarta.msn.com/encyclopedia_1741502785/Roman_Empire.html UNRV. (2008). Fall of the Roman Republic. Retrieved May 8, 2007, from   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   http://www.unrv.com/roman-republic/fall-of-roman-republic.php

Quality Management Plan Example

Quality Management Plan Example Quality is an experience of the customer. Product quality awareness comes from your design specifications and the manufacture standards achieved for the product. Service quality perception comes from your service process design and the customer contact impressions (Quality,n.d). As all we know that quality is very important part in every business. Personally I think quality matter not quantity. If we talk about the quality of a clothes in clothing store. Thats very important because without quality product we cant interact the customer or we cant expand our business in future. If in clothing store we provide quality product to our customer which is little bit high in price. Customer can easily spend money on quality product. In New Zealand there are mainly two seasons winter and summer. Summer is for short time period and winter for long time period. So we will provide wool clothes for winter and cotton cloths for summer to fulfil the needs of the customer. In winter season we will provide jacket, wool caps wool cloths and so many things in different varieties. Quality management The main principle of quality management is to ensure the business will meet or exceed owners needs and expectations. In our business we want to create a good relationship with our customer. For that we will manage that entire thing which can affect our business like bad customer deal that can affect our business. Next, we will also careful about the quality of the product that is most important for our business. We will careful for our stock when we purchase from India. Quality must be viewed on an equal level with scope, schedule and budget. In quality we can also say that when we build our clothing store we will use good quality of interior to decorate our store. Decoration of the store is also equal important like good quality of product.we will also use good quality of furniture in our store to interact more customer. (Quality management,n.d). To maintain quality in product you should careful about some important things which are given below: Customer feedback: In clothing store business owner should regular feedback from the customer so they can know about the quality of the product. We will also take customer feedback to better our customer service. Keeping change in variety: In today era fashion is keep changing so clothing store should always update with new variety of stock so they can fulfil the needs of the customer. In our clothing store we will purchase of stock according to customer choice. Customer satisfaction: customer satisfaction is very important in business if we want to grow up in market. For customer satisfaction we will provide variety of product to our customer. We will also provide good customer service to our customer. Project quality assurance: In plan Quality we say that we have to make the plan for our business and quality of the business. For this plan we have to know about what kind of product customer want. I will also try to find in winter season or summer season we can purchase good quality of product. In winter season we will purchase good quality of wool cloth which can protect the people from the winter and for summer season we will stock a cotton cloth so customer can buy that clothes.(quality management for project,n.d). Provide good quality of customer service: If we are talk about quality good quality of customer service is very important. If we have good quality of product and varieties of product. But our customer service is not good. Then we cant develop our business. For good quality of customer service we should deal with customer properly and take care about the needs of the customer. Quality plan The main principle of quality management is that the product the fulfil the needs of the customer and which give some profit to the owner. For good relationship with customer we have to provide good quality of the customer service. To meet this requirement we will give training to our staff and other business partner. Moreover, provide good quality of product is very important for the customer to meet this requirement we make a plan in which we will contact with different dealer in India which dealer meet our requirement in good quality of product. We will purchase clothes from that dealer. Further, in quality plan we will stock good quality of product in different verities so customer can buy what they want according to their taste. Sometime product are good in look but not good in quality but we have to stock in our store because some customer like that product (Quality plan,n.d). Quality control and its goal: The goal of quality control is to improve the product that meet the requirement and quality of type product. Quality control also includes that the project performs in its efforts to manage scope, budget and schedule. Business owner should change product or service according to demand of the customer. Rework is the action taken to bring the rejected product or service into compliance with the requirements, quality specifications or stakeholder expectations. Rework is very expensive thats why business should do quality planning and quality assurance to avoid the need for rework. Rework and all the costs may be in big amount but it is refundable by the donor and the organization may end up covering those costs. Business man should set their management very carefully that produce the outputs and the decisions that were taken that lead to the faults and errors. Changes are taken place to the Change Control methods of the project. (Quality plan,n.d) Projrct quality assurance. (n.d.). Retrieved Feb 27, 2017, from ww.project-management-skills.com: http://www.project-management-skills.com/project-quality-management.html Quality. (n.d.). Retrieved Feb 27, 2017, from www.lifetime-reliability.com: http://www.lifetime-reliability.com/cms/free-articles/work-quality-assurance/what-is-quality/ Quality management. (n.d.). Retrieved Feb 27, 2017, from www.pm4dev.com: file:///C:/Users/OEM/Downloads/PM4DEV_Project_Quality_Management.pdf Quality plan. (n.d.). Retrieved Feb 27, 2017, from www.project-management-skills.com: file:///C:/Users/OEM/Downloads/PM4DEV_Project_Quality_Management.pdf

The Nation of Israel Essays -- Hebrew Israel Religion Religious Essays

The Nation of Israel The nation of Israel has played a critical role in the formation of Western and Eastern ideologies and has had an unmistakably profound impact upon the theological and cultural evolution of mankind. Former U.S. President John Adams, commenting on the historical importance of the Hebrews, once said the following: "I will insist the Hebrews have [contributed] more to civilize men than any other nation. If I was an atheist and believed in blind eternal fate, I should still believe that fate had ordained the Jews to be the most essential instrument for civilizing the nations †¦ They are the most glorious nation that ever inhabited this Earth. The Romans and their empire were but a bubble in comparison to the Jews. They have given religion to three-quarters of the globe and have influenced the affairs of mankind more and more happily than any other nation, ancient or modern (Aish).† The Hebrews are not only of undeniable historical significance but also a key factor and concern in contemporary politics. In order to begin to understand the nature of Israeli politics it is important to understand the rich history of the Hebrews and also the events surrounding and leading up to the formation of the nation of Israel. We will begin our investigation into the politics of the nation of Israel by reviewing key historical contributions and events pertaining to that nation and its people. The most significant and widespread impact of the Hebrew culture can be seen in its spread of monotheism to essentially polytheistic cultures. This theological ideal served to both lay the foundation and perpetuate the formation and evolution of the world’s three major monotheistic religions: Judaism, Christianity, and Isl... ... Nov. 2003 http://www.mfa.gov.il/mfa/go.asp?MFAH00i60 XIX. â€Å"A Critique of the Israeli Basic Laws† Israeli Basic Law 18 Nov. 2003 http://www.gongfa.com/zuigaoyuanduizgyihui.htm XX. â€Å"Parties represented in the fifteenth Knesset running for reelection in 2003† Israeli Government (Sixth Reference) 18 Nov. 2003 http://www.mfa.gov.il/mfa/go.asp?MFAH0mt10 XXI. â€Å"Results of Elections to the 16th Knesset – Jan 28,2003† Israel Government (Seventh Reference) 18 Nov. 2003 http://www.mfa.gov.il/mfa/go.asp?MFAH0n130 XXII. â€Å"The Judiciary: The Court System† Israel Government (Eighth Reference) 18 Nov. 2003 http://www.mfa.gov.il/mfa/go.asp?MFAH00gz0 XXIII. Gordon, Evelyn. â€Å"Is it Legitimate to Criticize the Supreme Court?† Azure 18 Nov. 2003 http://www.shalem.org.il/azure/3-articles2.html

Cognitive Behavior Therapy Essay example -- Self Image Weight Papers

Cognitive Behavior Therapy Cognitive Behavior Therapy for body image has been proven an effective way to improve body dissatisfaction. It has been applied to persons with eating disorders, obesity, body dysmorphic disorder, and normal weight, all of whom harbor negative feelings toward their bodies. It is critically important to target body image for specific treatment, as negative feelings about one's body are often a major precipitous to eating disorders. What is body image? Body image can be defined as the picture one has in his mind about the appearance (i.e. size and shape) of his body, and the attitude that he forms toward these characteristics of his body. Thus there are two components of body image: the perceptual part, or how one sees his own body, and the attitudinal part, or how one feels about his perceived bodily appearance (Gardner, 1996). A negative body image can be in the form of mild feelings of unattractiveness to extreme obsession with physical appearance that impairs normal functioning (Rosen, 1995). How do Americans feel about their bodies? The 1997 Psychology Today Body Image Survey revealed that Americans have more discontentment with their bodies than ever before. Fifty-six percent of women surveyed said they are dissatisfied with their appearance in general. The main problem areas about which women complained were their abdomens (71 percent), body weight (66 percent), hips (60 percent) and muscle tone (58 percent). Many men were also dissatisfied with their overall appearance, almost 43 percent. However body dissatisfaction for men and women usually means two different things. More men as opposed to women wanted to gain weight in order to feel satisfied with their bodies (Ga... ...4. Rosen, J.C., (1995). Body Image Assessment and Treatment in Controlled Studies of Eating Disorders. International Journal of Eating Disorders, 20, 331-343. Rosen, J.C., Orosan, P., & Reiter, J., (1995). Cognitive Behavior Therapy for Negative Body Image in Obese Women. Behavior Therapy, 26, 25-42. Rosen, J.C., Reiter, J., & Orosan, P., (1995). Cognitive-Behavioral Body Image Therapy for Body Dysmorphic Disorder. Journal of Consulting and Clinical Psychology, 63, 263-269. Rosen, J.C., Saltzberg, E., & Srebnik, D., (1989). Cognitive Behavior Therapy for Negative Body Image. Behavior Therapy, 20, 393-404. Veale, D., Gournay, K., Dryden, W., Boocock, A., Shah, F., Willson, R., & Walburn, J., (1996). Body Dysmorphic Disorder: A Cognitive Behavioural Model and Pilot Randomized Controlled Trial. Behaviour Research and Therapy, 34, 717-729.

National Parks and Air Traffic Essay -- Nature Court Grand Canyon Essa

National Parks and Air Traffic I. Introduction Grand Canyon National Parks attracted 4.5 million visitors in 1999. Of these 4.5 million visitors, about 40% were not Americans - Germans, French, and Japanese led the way. Grand Canyon National Park brings in millions of tourist dollars per year to the region. One of the most popular ways to see the Canyon besides simply driving to the South Rim and spending the day is by airplane or helicopter. About 800,000 people per year fly over the Canyon. In the peak summer periods, there are over 1,000 flights every day. 31 air companies operating out of five states (Arizona, Nevada, California, Utah, and Colorado) operate tours over the Grand Canyon. In 1995, the total air tour revenue was approximately $115.9 million. An average 30-minute helicopter flights costs $100 per person. The air tour companies argue that they provide a needed service to older and handicap people and children, who would otherwise be unable to experience the Canyon. They also say that their use of the Canyon is envi ronmentally-friendly by not contributing to the air pollution, road congestion, vehicle traffic, garbage and crowded vistas that are common every day during the peak summer periods on the South Rim. Opponents to overflights state that the noise intrusion from the constant buzz of air traffic is intolerable for those hikers, campers, and visitors on the ground, trying to enjoy the natural quiet of the Canyon. They also state that because of the sheer volume of air traffic, this form of sight-seeing has become unacceptably dangerous, citing numerous fatal air accidents. II. Background Shortly after airplanes began flying, air tour companies started on the South Rim and in Nevada in the... ...l, Edwin. "Abuzz About Flights Over the Grand Canyon." New York Times 20 October 1996. Murphy, Jamie. "A Bunch of Little Gnats: A droning echo of tourist flights through the Grand Canyon." Time 28 April 1986: 60. National Parks Overflights Act of 1987 Â § 100, 16 U.S.C. Â § 1a-1 (1987). O’Brien, Bob. Our National Parks and the Search for Sustainability. Austin, Texas: University of Texas Press, 1999. Oversight of Grand Canyon Overflights, 1992: Hearing before the Subcommittee on Aviation of the Senate Committee on Commerce, Science, and Transportation, 102nd Congress, 2nd Session (1992). S. 268, The National parks Overflights Act of 1997, 1997: Hearing before the Senate Committee on Commerce, Science, and Transportation, 105th Congress, 1st Session (1997). "U.S. Government Announces Limits on Flights Over Grand Canyon." Arizona Republic 29 March 2000.

Ready to Eat Cereal Case Study Essay

The value chain, Appendix B, in the RTE cereal industry consists of branded manufactures and private labels that receive their raw materials from suppliers and then distribute their product to food stores, drug stores, and mass merchandisers where the end consumer can eventually purchase the cereal product. Private labels rely on wholesalers and third-party distributors to get their product on the store shelves where the end consumer can purchase these items. In the RTE cereal industry, there were three large manufacturers, General Mills, Kellogg and Philip Morris that had a strong presence in the market. They were extremely profitable with pricing power and dominated the whole market with great market share; all this made it unattractive for potential new companies entering the RTE cereal industry. According to Appendix 2, Kellogg was one of the Big Three companies in the RTE cereal industry with an average market share of 40.25 from 1950 to 1993 in the whole industry. The industry was concentrated and the market structure for the industry was an oligopoly. The production of RTE cereal requires dough as the raw materials. Due to the fact that dough is a very common material, the power of the suppliers is low. Buyer’s switching costs were low because customers can freely choose different brands and products. Companies, in order to increase their customer’s brand loyalty to certain products, are offering coupons and promotions, which subsequently increase the buyers’ switching cost and weaken buyer’s bargaining power. There is high competition existing among RTE cereal companies; the Big Three companies had strong position and market share in the industry and are continuously introducing new brands and products causing increased competition in the industry. The high entry barrier in the RTE cereal industry was another factor that contributed to its high profitability and made the industry even more concentrated over time. The cost to manufacture RTE cereal was high to achieve a minimum efficient scale. The high cost for building a cereal plant and labor requirement made the capital requirements enormous for a new entry, contributing to our argument that the entry barriers are high. Existing Big Three companies were believed to restrain competition and new entry among themselves. They owned strong distribution channels and focused on the proper stocking, display, and promotion with supermarket chains and food stores, leaving little room for new companies to enter the industry. They emphasized the prime shelf space location in supermarket chains and food stores because the wide brand selection for customers can decrease their companies’ competitive advantage with no name brands. By guaranteeing their products maintain at the most valued center-aisle positions, providing discounts and cash payments to retailers, major companies made new entry to the industry unprofitable. In addition, existing major companies promoted coupons and in-pack premiums such as free toys and gifts to increase product sales and build brand loyalty. They also offered discounts to retailers for special treatment and promotions. This combined effort increased major companies’ dominance in the market share and the whole industry. Existing major companies also introduced a majority of new products and brands, making potential companies unable to enter the industry. At this point it looks as if the Big Three’s dominance over the RTE Cereal Industry will be everlasting; however it is hard to guarantee that a company will have sustainable competitive advantage over the industry. The industry crisis began when consumers started buying natural cereals. The Big Three did not prepare for this consumer demand, allowing other competitors to gain part of the market share. The threat of a substitute product, natural cereals, was increasing rivalry among competing firms in the RTE Cereal Industry. Although it was hard to imitate the Big Three, competitors found a way around this and found substitutes that consumers were interested in. Once private label competitors entered the market they were able to be successful in the industry by averaging only $1.90 per pound, which is significantly less expensive than the Big Three, who were charging $3.20 per pound. Private labels also had a better relationship with the grocers because of the better margins they offered to them. This was a bargaining tool Private Labels used to their advantage. Now their product was being placed in more strategically placed locations throughout the grocery store, which increased their sales and decreased the Big Three’s sales. In addition to allowing competitors into the industry, the Big Three hurt themselves by spending millions of dollars on coupons and advertising. There was little to no results that proved these methods were effective in gaining market share. For example, the RTE cereal industry spent $800 million in advertisements and trade promotions, but did not see much reward other than non-loyal consumers switching their products based on current trade promotions. Another factor of the industry crisis was due to the fact that the Big Three stopped their united front of raising prices together. The Big Three no longer made strategic moves together and in return made it easier for others to enter the industry. At the start of the RTE Cereal Industry the Big Three offered value to their customers, however over time their capabilities were possessed by many competitors, not making their organizations rare. This hurt their competitive advantage among the market. In the end the Big Three were not able to compete on cost and the willingness to pay from the consumer was declining as more substitutes came into play. Private labels faced relatively few entry barriers to become a potential threat to the branded manufacturers within the industry. The lack of product differentiation between the products of branded cereal manufacturers and private labels and the ability of private labels to offer their product at a cheaper price contributed to much of their success, Private labels success can also be attributed to the declining brand loyalty of popular branded manufacturers. Branded manufacturers relied heavily upon the distribution of promotional coupons to their consumer base, but as a result this tactic forced many customers to become price switching and brand switching sensitive that ultimately worked to the private labels favor. Furthermore, private labels success really was impacted by the higher margins their products offered to retailers, which were higher by 3% in comparison to branded manufacturers. The cost structures of private labels and branded cereal manufacturers have distinct differences, which has given private labels a strong competitive advantage in the industry. Private labels’ advertising and R&D expenses were less than branded manufacturers, which allowed the private labels to offer their product at a cheaper price. A typical cost breakdown per pound of cereal product for the Big Three cereal firms shows that 23.43% of the retail price accounted towards their advertising expenses which is about 40% less than what private labels contributed towards advertising expenditures. Ralston’s advertising expenses, the firm that dominated the private label cereal market, totaled to $0.15 per pound which about half of what other is branded cereal manufacturers contributed towards advertising. Private labels also relied on third-party distributors to deliver their product to stores. This assisted in cutting expenses by not requiring capital to create an independent distribution channel. Many private labels reduced packaging costs by packaging their cereal product in large plastic bags that proved to be a more cost-effected solution than using cardboard boxes. There are a number of things that General Mills may have been trying to accomplish when they decided to reduce prices and trade promotions in 1994, with the main reason being to improve the overall profit performance of their cereal division, Big G. Big G was the most profitable division of General Mills representing 30% of the company’s total profit. By cutting $175 million out of trade promotions and reducing the prices of their biggest brands by an average of 11%, General Mills hoped to become a more efficient firm. General Mill’s president Stephan Sanger backed up his plan for trade promotions by claiming â€Å"the 50 cents that the consumer saves by clipping a coupon can cost manufacturers as much as 75 cents.† When General Mills announced this plan to cut pricing and promotion, they believed they would be the industry leader with all other firms following suit. However, Kellogg decided to stick with their price up and spend back line. The industry was split between the two marketing strategies and bound to follow whichever approach generated more profit. By cutting $175 million from their promotion and couponing budget and reducing the prices of their biggest brands by 11%, General Mills was taking incredible risk. Cutting the promotion and couponing budget is the greatest source of the risk. The most obvious aspect of that is the loss of visibility. Customers find out about products through promotions or coupons and if those promotions and coupons are not as readily available as those of the competitor, it is hard for General Mills’ product to be as visible. Competition within breakfast cereal brands is high. Several people, often times referred to as â€Å"savers†, shop primarily based on coupons available. If coupons for General Mills’ brands are no available, these people will purchase cereal brands where coupons are available. The benefit of this decision, however, is that coupons in this industry are actually costing the company money. That being said, it is also difficult to put a price on the visibility that the coupon provides. General Mills’ decision to reduce the price of their major brands comes at a risk as well. This could be perceived by competitors as price-cutting and could start a price battle, which would end up poor for both General Mills and their competitors. As a competitor of General Mills, our expectation would be for them to have an almost wait and see strategy. We would not rush into any decision. Instead, we would see how this works for General Mills and then make a decision. By cutting promotions and coupons, General Mills is losing visibility but by cutting their prices, they are more attractive to the consumer who is already in the store. It is difficult to judge the benefit of that trade off so waiting to see what happens with General Mills is the strategy that is most appropriate for competitors. On the other hand, as General Mills, this decision has been made and they should stick to it. It boils down to the tradeoff discussed above. This seems to be a risky business decision for several reasons however this strategy should be monitored closely and reevaluated after a several months to determine the effectiveness and a plan to move forward from there.

Vincor International Analysis

Vincor International goal is to become one of the top five wine companies in the world in terms of earnings. In order to attain this goal they have implemented a corporate strategy that focuses on using their existing powerful position in market to help them developing sales, marketing, distribution capabilities on an international scale. The strategy also includes acquiring new wineries and wine brands in new emerging region in the wine market also called â€Å"New World regions†(Vincor, 2005) throughout the world. More precisely Vincor International strategy for growing the market shares involved the six following strategic actions: â€Å"(1) emphasizing the development, sales and marketing of wines in the fastest growing segments of the market, particularly the premium wine segments; (2) continuing to participate in the premium wine category through the development of premium brands that we own; (3) expanding the sales and distribution reach of our brands into regions which are supportive of New World wines; (4) continuing to complete acquisitions of premium branded wine companies in New World wine regions; (5) expanding the supply of premium grapes and, in particular, Canadian grapes to satisfy the growing demand for premium VQA wines; and (6) developing ice-wine into an international luxury product, capitalizing on the reputation of Inniskillin. † (Vincor, 2005) As for the â€Å"New world† (Vincor, 2005) expansions, Vincor strategic actions involve in growing in earnings are to improve operating income by acquiring new wineries and rationalizing and integrating the operations. This will also permits the expansion of the company’s product line and the expansion of the company’s currents brands by providing new distribution opportunities. Porter’s Five Forces Model Risk of Entry by potential competitors: Vincor International should not be overly threatened by the entry of potential competitors in their market. This is because the wine industry is a market with significantly high barriers of entry. In order to start a successful wine producing business a company needs significantly large capital investments. Given the complexity of the wine industry a strong knowledge is also needed in order to produce quality wine on par with competitors and understanding the market. Finally a new entrant will also be faced with a lengthy process in order to begin its business, licensing procedures and requirement are long and land and vineyard preparations make it for a prolonged initial production. Hence given these multiple obstacles the threat of new entrants for Vincor International is described as low. Intensity of rivalry among established firms: According to the Vincor International information form â€Å"the international wine industry is intensely competitive†. (Vincor International, 2005) This means that there is a lot of producers around the world that competes for shelf space and consumers taste. The rivalry is intense, the businesses in this market need to competitive on price, quality, brand recognition and/or distribution. The leading drivers in the wine industry that will be making the product stand out seem to be product quality. The Intensity of rivalry among established firms is described as high. Bargaining power of buyers: Vincor international have sales around the world and their principal buyers are consumers, wholesalers, government liquor boards and retail stores. When selling directly to consumers and retail stores the bargaining power lays with the buyer because there are so many wines to chose from. As for wholesales and government liquor board the bargaining power of buyer is even stronger because there are so few of them and there is a lot of wine to choose from. Hence, the bargaining power of buyers for Vincor International is very high and the company needs to find innovative ways and strategy to attract and keep its buyers. Bargaining power of suppliers: The bargaining power of suppliers all depends on the main product of wine, hence the wine grapes. It’ll rely on the relationship of demand and supply and demand of those wine grapes for the season. For instance if the grapes or having a good season and there is an unlimited amount of quality grapes then the bargaining power will rely with the buyer, hence the bargaining power of suppliers will be low for this particular season. However if the weather is not cooperating during the growth and there is a limited amount of grapes available to the buyer than the bargaining power will lay with the supplier and will be assessed to high for that season. Therefore the bargaining power of suppliers can change from season to season depending on the availability of quality grapes. It is also important to point out the bargaining power of supplier will also vary with the kind of wine produce, one kind of grape needed for a particular kind of wine can be abundant but another type of grape needed for a different type can be scarce. A good knowledge of the industry and weather can help a wine producer better manage the uncertainty of the bargaining power of suppliers from season to season. Vincor as tried to minimize the bargaining power by having owning their own vineyard and wineries so they supply their own grapes however they still buy 35% of their needed grapes from suppliers. Threat of substitutes: In the wine industry, the companies are faced with a vast variety of substitute. Basically any alcohol beverages from beer to champagne are a threat of substitutes. Depending on consumers taste wine can lose costumer shares to any other drinks. When a consumer as no particular taste preference for wine and consumer will chose another form of alcoholic beverage, a cheaper form if they are a price driven. Hence the threat of substitutes is assessed to high in the wine industry. Impact of the Macro-environment on Vincor International Vincor International is greatly affected by its political and legal environment because they are producing and selling a controlled substance. Hence in order to produce and sell wine Vincor must follow rules and regulations implemented by the country they are doing business in. Those rules and regulations includes how they produce their product, the distribution channels they utilize, where they sale their product, who they sale their product to and many other restrictions they must obey to. Also since Vincor is an international company it is also affected by the export policy of their home country but also the import policy of the country where they are selling their product. Any changed in taxes, currency value and economic changes in any country where they do business in will likely affect their revenue stream and operations. Another force affecting this market would be the changing demographic. The consumers are growing older and new consumers enter the market, hence the wine industry is faced with a changing age demographic. Wine has seen a increased in popularity in the younger generation however they have different tastes and it is important for Vincor to keep track of these trends and to adapt to the change in tastes of the changing demographic in order to stay competitive. Technological forces also affects Vincor International because the quality of the product plays an important role in their competitive advantage. Therefore they always have to keep up to date on new technology that would improve their wine quality. Technology can also help respond other changes in the outside environment, as we will see in the impact of social forces. Therefore the technological changes and new innovation must be taken into serious consideration to stay competitive. The social force that would most affect the wine industry including Vincor International would have to be one of the biggest social movements of the last decade, which is the shift towards a healthy lifestyle. (Hill, 2007) Health consciousness is not a positive thing for the wine industry because alcohol is perceived to be armful to your health. This is why it is important for Vincor to have a strategy to respond to this threat. Many companies in this industry have taken several approach to respond to this health trend and redefined competition. Strategies have been ranging from funding research to demonstrate the health benefits that comes from consuming wine to producing organic wine and even going as far as developing new wine production processes that aims at lowering the alcohol level in wine and calling it the â€Å"healthy wine†. (Sperling, 2010) On the national level the wine industry including Vincor International will be influence by the macroeconomic forces influencing Canada. The industries will most likely be affected by the growth rate of the economy and currency exchange. Since Canada has a currently good economy and the dollar is going strong Vincor is most likely experience an expansion of customer expenditures leading to less competitive pressure because Canadian customer are not currently struggling financially they are more likely to spend money on non essential items like wine. However the raise in the Canadian dollar compared to the US dollar will work against Vincor International’s exports business. A rising dollar will discourage other countries to import Canadian products because they now have to pay more for them. As for the global forces influencing the wine industry, globalization would have to be the main force. The falling barriers to international trade and investment have permitted Vincor international to grow their domestic market further than the United States and Mexico but also to Europe and other markets. Vincor International is therefore part of a global marketplace reaching a much greater consumer base but also leaving room for more intense competition from all the other international wine producers.

“Pygmalion” by George Bernard Shaw and its film version “My fair lady” Essay

Pygmalion written by Bernard Shaw, was first performed on stage with Rex Harrison as Henry Higgins. The reception of the audience during the play was of utmost disappointment due to the non romantic ending of the play, even though that was Shaws initial intentions. My fair Lady on the other hand is a musical based on Pygmalion, and the movie was shot in 1964 by director George Cukor. Although there are numerous similarities between musical and play such as the character interactions or how both of them portray social status, especially in the conclusion, the musical displays several contradictions in comparison to the movie. Bernard Shaw wrote the play during an important moment in history, which was when women were starting to gain independence in the beginning of the 20th century. It is produced in 1914 which is when WW1 broke out and war time made it easier for women to find work, and soon after women got their independent vote in 1920. Thus Pygmalion has a strong sense of feminism and independence as one of the leading themes to guide the characters on, especially Eliza. Eliza throughout the play is striving to prove how women should be independent and not rely on men in order to lead a life. Both movie and play shows us that when Higgins turns Eliza into a duchess, he didnt give her just class and status but he took her independence away because she is not fit to sell anything else. What happens now is that if Eliza doesnt marry she has no one to provide for her and Freddy is useless because he has no talent for making money. Thus Higgins indirectly limited Elizas opportunities making her dependent on men. And during the movie when she goes back to Higgins she loses power in her character. Even though it was of her own free will and not on necessity, she still loses the power she had before. Pygmalion comes from a Greek Myth, Ovids narrative where a man called Pygmalion makes a sculpture of a woman called Galatea. Ovids original idea is that Galatea would be a worshipping monument to Pygmalion with a woman who refuses to be bound to a man who says that he has created her. Shaw in a way is flouting with Ovids original purpose due to all the inferences even  in Pygmalion that Higgins maybe has feelings for Eliza, supporting Shaws proposal of a woman within a low rank to dominate and gain the love of a middle class man. However, whether Eliza loves him or not is a different matter. On the other hand, Shaw has an ironic ending of Eliza marrying Freddy. So her independence goes straight into the gutter when she goes from being the subject of one man to another, because that is the only thing an upper class woman is supposed to do in her life, just like when Mr. Doolittle said I was free. He wants to return to the undeserving poverty instead of living as a rich man where everyone wants something from him, including his wife now wants to marry him. What happens is that as a working class woman, Eliza had her own independence and was used to assert her own rights I wont stay here if I dont like and I wont let nobody wallop me!. Now, women in her position cannot sell flowers and she must sell [her]self into marriage, giving up her rights and being dominate by men. As a second theme, Higgins is shown as a dangerous teacher to Eliza due to his mind broadening influence. Similar to the movie Dead poets Society, just like the teacher Mr. Keating, Higgins exerts a subversive influence on Eliza, with an encouragement to such an extent that he fills her heads with dreams that life cant give. His destructive influence although with best intentions at heart, if Higgins had done nothing, Eliza would not have moved classes. But now that he has given her attributes changing her social class, he creates expectations, illusions and taste to a dream which she cannot fulfill. The consequence is that his actions creates these ripples which can disrupt society, because he is going against societys flow, just like Socrates, who was popular among young men, he gave ideas going against cities principles. For any person, not just a fictional character within a play, when someone doesnt have what they want, this creates frustration because there is no structure to support their dreams, and Higgins just like Mr Keating doesnt realize the consequence of his actions. So now Higgins created a situation where Eliza cant do anything else and is now only fit to  sell myself. This theme is also connected to another theme in the play such as social class and language, because Higgins gives Eliza her language, but as shown in the first meeting that Eliza has with Mrs. Higgins, she has a flawless English however lacks a decent background, manners and taste. Thus social class is a combination of all of these and Pickering is the one who gives her the rest of her social class in addition to the language given by Higgins. So language also has an important role as shown in Higgins song why cant the English? where he says that Eliza is condemned by every syllable that she utters. In the year 300 b.c. Aristotle made it clear that a tragedy usually ends in death and a comedy ends in marriage. Throughout the play, Bernard Shaw leads the characters in believing that Eliza will end up marrying Higgins or someone with very great richness, when in fact, Shaw does not follow Aristotles rule and he breaks the whole build up of expectations that the audience had while watching the play. In contrast the film ends with Eliza entering Higgins room and his ending line is where the hell are my slippers so the film allows us to believe they dont get married, it only hints it, and that if they do, he will be a dominant person in their relationship. However when Shaw wrote the play, and the movie changes his initial reasons of writing the ending the way he did, Shaw wanted to show that people who dont marry, such as Higgins, arent disintegrated from their parents because they put their parents in high pedestals, which is also known as Oedipus tragedy. Both endings in Pygmalion and My Fair Lady, seem to have an ending which is adapted to the main theme of the story, i.e. the film director and Shaw wanted to make different statements in their work. This leads to the assumption that the ending from Pygmalion is an ending that makes sense when seen that Shaws initial intention of having a play about feminism and independence, and at the same time the ending of My Fair Lady also makes sense because it is a Hollywood movie, like a Cinderella story with a romantic twist, shot in order to attract an audience. Thus although the  movie and play are the same story the focus placed on each one is on different themes which is what causes the alteration of the ending. This means that if My Fair Lady had a different ending, the addition of the songs such as rain in Spain and grown accustomed in the movie, which add a sense of romance, would be completely destroyed if both lovers werent able to conquer all of the issues between both of them. In addition, the film director also placed an emphasis on different characters and evens than Shaw. Whilst Shaws play is on social concern, criticizing the way social classes judge others based on their accent, the films message is of an individuals life that if one tries hard enough a development may be achieved. Or during the film when they say that she needs the services of a dentist so that she can get used to live and speak like a lady, meaning that all that the film was concerned about was Elizas development and her climbing of steps on the social ladder. Not to mention that for the movies ending, an idealized Eliza is portrayed in order to appeal to the public: with a noble posture when dealing under pressure. Whilst in comparison to the play she does not show her sincere feelings as Shaw first wrote it. However, even though when Eliza leaves Higgins in Pygmalions ending, although it follows through with the feminist theme, it is completely understandable why the audience for this play end the play with a feeling of dissatisfaction because after reading a whole play with a character such as Higgins who is hilarious at every speech, and at some point in the play makes you feel compassion for him, it is extremely infuriating when the main character goes off without him after a man who is in the play mainly for tempting Eliza and has no other part in play. All Freddie feels for Eliza is a platonic love and he writes her three pages every day, when Higgins actually shows true feelings for Eliza in his own disguised way. In My fair Lady, when Eliza returns from the ball, she is crying and really afraid of what might happen to her in the future where am I to go, what am I to do which Higgins without any kind of respect throws her options like working in a florists shop or marrying someone. However none of these  options satisfy Eliza. Then on the next day, it seems like it dawns on Higgins because he says where will you go, in Heaven`s name?, giving a sense that he realized that he would miss Eliza as shown in the song grown accustomed. Even though she says quite firmly she would teach phonetics, it is obvious for the audience that teaching phonetics is not what she really wanted. So what the movie shows more clearly is that Eliza does indeed have options and that Higgins is afraid he will be without her. So what makes the ending of this movie such an attraction to the audience is that Eliza comes back to Higgins as a choice of her own and not as a need. Which is in fact exactly what Higgins likes: a person who makes their decisions based on rational thinking and not on weakness. In conclusion the film has added and taken away certain characteristics of the play, but this does not mean that one is better than the other, it only means that the author and the director had different propositions in mind as to what they wanted to show their audience. One could say that the main obvious difference between the play and the movie are the songs. The songs entertain the public and thus they are more appealed because it follows a movies characteristics of those days, in addition it emphasizes Shaws initial ideas of what the characters felt leading to the main themes of the play. For example when Eliza is in the market and she wished for comfort, warmth and chocolate. However the disadvantage is that the main theme of the play which is a criticism to high classes is lost, thus songs lose the main themes and makes the story appear more Hollywood like instead of being based on a book. NOTES TAKEN FROM THE BOOK â€Å"PYGMALION† BY BERNARD SHAW AND FROM THE MOVIE â€Å"MY FAIR LADY†